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At our core, we are problem solvers.

Clients come to The Lilian Raji Agency with their challenges and business goals. After becoming thoroughly acquainted with their brand identity, we then find, qualify, and execute an effective communication strategy that delivers their public relations and marketing desires — and sometimes more.




We deal in public perception. Do enough people know about your business plans to impact your long-term goals? How can we get more people to know about you in the way you want to be known? What can we do to persuade more people to act in a way that benefits your growth?

These are the problems we solve.

We exist at the intersection of marketing, sales and PR, where we blend creative with data and show your customers why they should care about your brand. 

This is the heartbeat of The Lilian Raji Agency. This is who we are.

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Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional

At its best, influencer marketing can be an invaluable strategy for brands to create authentic relationships with their customers, but only when it’s done correctly. When we work with clients on influencer marketing strategy, we execute an exhaustive process to ensure our influencer candidate recommendations are free of potential fraudsters. Our complimentary book, “Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional,” represents our playbook for safeguarding our clients’ dollars.

Brand Strategy and Storytelling
• Award Entries
• Brand Positioning
• Marketing Collateral
• Speaking Opportunities
• Website Design
And more

Media Relations
• Blogger Outreach
• Editor Events
• Feature Story Placement
• Media Pitching
• Product Launches
And more

Social Media Marketing with Content Marketing
• Asset Creation
• Content Calendars
• Ongoing Social Postings
• Social Brand Campaigns
• Social Selling
And more

Event Marketing
• Event Ideation
• Event Management
• Guest List Development
• Preproduction Logistical Planning
• Publicity Support
And more

Influencer Marketing
• Campaign Management
• Deal Structure and Preparation
• Influencer Outreach
• Influencer Profiling and Vetting
• Influencer Seeding
And more

Product Placement
• Opportunity Identification
• Product Presentation
• Publicity Support
• Relationship Management
• Term Negotiation
And more

Strategic Partnerships
• Candidate Identification
• Candidate Outreach
• Deal Structure and Preparation
• Industry Research and Analysis
• Negotiation Assistance
And more

The Excelsior Program || Excelsior Abridged

Our Consulting Service: Onward & Upwards

Excelsior is our advisory services that brings Lilian Raji into offices worldwide to work with company leaders one-on-one.  Together, we design strategy that elevates your company to a higher echelon, while teaching your team how to execute on these strategies. We remain by your side for three to six months thereafter to ensure results are achieved. 

The Excelsior Program is designed for emerging to growing companies, while Excelsior Abridged is best for growing to established companies and particularly international companies expanding into the U.S. 

While our core agency capabilities design and execute strategy on your behalf, Excelsior designs strategy, then teaches your team how to execute. 

Learn More:  The Excelsior Program  ||  Excelsior Abridged

COMPANIES FOR WHOM WE’VE DONE GREAT WORK

VIEW OUR CASE STUDIES

IN OUR CLIENTS’ WORDS

We hired Lilian Raji when one aspect of our sponsorship of UNICEF’s Designs of Hope was falling short of projection – our raffle ticket sales.  With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000.  Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.

I met Lilian Raji at a conference where she was being honored as International Emerging Leader of the Year, and subsequently hired her to manage media relations and launch for our new store opening in Atlanta. From beginning to end, Lilian and her team ensured everything was done correctly – from coming in under budget for the launch coordination, to ensuring premium media presence, to voluntarily preparing an ROI statement that validated our decision to hire her company.

Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that  helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her. 

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission.  Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with The Lilian Raji Agency.