To all who would seek advice on how to create a valuable brand – start with making your employees feel valued.
That luxury will forever be defined by exclusivity is a given, yet luxury brands must also embrace a new E-word: experience.
Every brand features the story of the designer or designers, but very few have a personal story about each piece. Since you only create one-of-a-kind jewelry, your story will be more intimately felt by that jewel’s destined owner.
Without your clients and customers, your anniversary would never have been possible. Include them in your planning beyond just inviting them to an event.
To attract retailers to your brand, focus on attracting their target customers. The person taking your products home is more powerful than the store buyer.