Simply put, the customer journey is the many touchpoints a customer has with your company before, during and after they make a purchase.

Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.

Engagement yields relationships, which breeds new customers. Never forget this. Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer. When the time eventually comes to buy, they’ll remember how you inspired them.

Above everything else, it takes time to grow a significant following. Be neither impatient nor ashamed at the slow growth.

Instead, be ecstatic about every single follower Anastasia earns. Those followers are there because they want to know what Anastasia will post next.

That kind of desire is what carries you from the doorstep of authenticity to the bright lights of influence.

When you go beyond follower counts and examine influencers who get people to act on their recommendations, you find people who’ve established authentic voices with their followers.

If you take nothing else from this article, please remember you ALWAYS have other options.  What one influencer won’t do, another will.  And there are currently too many influencers to go around.It’s your company, your brand, your investment.  Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.

There are a million websites that promise to help you find influencers, but they don’t come cheap. And I’ve yet to find one that does an exceptional job in keeping you from becoming victim to influencer fraud.

Pinterest and Instagram have proven to be the better money-makers. And when it comes to this business we’re in, this jewelry business of ours, the right picture of the right jewelry can inspire a thousand women to wage war against their fiduciary obligation to their savings account.

Rather than invest money in participating in a press preview day, invest time in pursuing as many desk- side appointments as you can each month. Or better yet, use that money to invite editors to drinks or dinner, where you can really bond one-on-one.

Every single person that walks through your door must be treated as royalty. Because how they’re treated determines the story told about your store. And it’s those stories that build a brand.