Above everything else, it takes time to grow a significant following. Be neither impatient nor ashamed at the slow growth. Instead, be ecstatic about every single follower Anastasia earns. Those followers are there because they want to know what Anastasia will post next. That kind of desire is what carries you from the doorstep of authenticity to the bright lights of influence.
Dear Lilian,
Rather than paying influencers to help promote our business, how can I turn my staff into influencers?
Signed,
Keeping the Bacon at Home
When we last rendezvous-ed here, your homework assignment was to grab a free copy of my Influencer Marketing Toolkit, and use the workbook, “The Creative Brief,” to help brainstorm Anastasia’s content strategy.
In your strategy development, did you include how you can involve your customers? If not, tsk, tsk.
My dears, the most important rule in sales, marketing or PR, is that it’s never about you.
Originally published in National Jeweler, July 2019