Just like you’re setting up retail appointments, you must also set up press appointments. It’s best for everyone around as attending press understand you’re there to sell.
Hello My Dear Readers!
We’re taking a break from our regular “Dear Lilian” format for me to just be the PR Adviser today. Fear not, my lovely loyalists, I’m still available to answer all your pressing PR questions, by email or as posted in the comments section. I realize most of you are preparing for Las Vegas – as am I!
I’ll be flitting around the shows, looking for press-worthy dazzlers to feature in this column. If you’re not already following me on Instagram, Twitter or Facebook, would you take a second to do so now? You can then follow me through my adventures in Emerald City.
Yes, yes, I know Las Vegas is known as Sin City — but when we jewelry people takeover, shouldn’t it be called Emerald City?
If you want me to stop at your booth, please send me an invitation. I’d love to meet my readers!
Now, I know it’s simply a madhouse where you are right now! Las Vegas is just weeks away and that to-do list isn’t getting any shorter. I hate to be the messenger, especially when you’re probably thinking of googling for the fifth time the health ramifications of not sleeping for 96 hours. But…what is your PR strategy for Las Vegas?
