Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.
Hello, my dear readers! Please forgive my absence! I’ve spent the summer laboring over my first e-book, “Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional.” Given that influencer fraud is now a $1.3 billion racket, I’m certain you’ll forgive me once you’ve picked up your free copy. Identifying influencer fraud is too immense a topic to cover in this column, so use this e-book with my compliments to protect yourself from scammers.
Now, back to our regularly scheduled column, already in progress, as we finish our three-part series on building your very own Super Influencer, Anastasia.
Dear Lilian,
Rather than paying influencers to help promote our business, how can I turn my staff into influencers?
Signed,
Keeping the Bacon at Home
How’s your hashtag strategy now that you’ve learned how to do it correctly? Have you been dazzling the 2,300 people who want to know #howtoaccessorize? What about the 35,000 who must know your jewelry #goeswitheverything?
If you’ve never considered hashtags like these, you’re not stretching your creative mind far enough. Our favorite grand dame, Patricia Faber, knows what we’re talking about.
To promote Aaron Faber Gallery’s Barbara Heinrich collection, Patricia used #personalstyle, #putaringonit, #loveisallyouneed, #letmechoose and #powerofthering. Altogether, these five hashtags exposed Aaron Faber to over 3 million Instagrammers.
More kudos to Patricia for choosing hashtags with a broad range of followers. While #personalstyle has 2.6 million uses, #powerofthering only has 233. I assure you, however, those 233 followers are serious about the power of the ring. All 233 are more likely to see your post than all #personalstyle’s 2.6 million. Since Instagram allows up to 30 hashtags for posts and 10 for stories, there’s no reason not to diversify your selections.
Next, do you know how I landed Beth Farber’s jewelry in the TV show Gotham?
Simple. I asked.
And that’s what you must do.
