The very essence of creating an experiential site is to evoke emotion from visitors. Emotions are the quintessence of luxury.

Dear Lilian,

Many thanks for your informative articles.

I have decided after 17 years to do a new website. My current website it lovely but not interactive. I want this site to be really user friendly, passworded in order to view collections and have awesome photography. I have two shops in Barbados and would like the website visitors to have an “interactive ” experience when on the site. Most people are seeing your website before your shop. How can I get the private jeweller of Barbados feel on a website?

Heather Harrington Jones


Dear Heather,

Hopefully, you and my wonderful readers are having a fantastic summer! I write to you now from the breathtaking shores of Capri – which the Italians have ardently informed me is pronounced KAH-pree.

It’s only fitting your email is my next focus as I’ve heard Barbados shores are just as spectacular!

I, and my dear friend, Christina Hagopian of Hagopian Ink, have reviewed your website. Christina’s business is ensuring the first impression her luxury clients’ receive is that they deserve whatever price tag they command.

Let’s start with your website’s biggest problem. This far outweighs your website’s lack of interactivity because, as it currently stands, your website can’t be found organically.

Continue reading on The PR Advisor…

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