If you take nothing else from this article, please remember you ALWAYS have other options. What one influencer won’t do, another will. And there are currently too many influencers to go around. It’s your company, your brand, your investment. Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.
Dear Lilian,
How can I find a valuable micro-influencer and woo them in my small community?
Signed,
Where Do I Begin?
Hello My Lovely Readers,
I know you’re preparing for Vegas, but I couldn’t possibly not finish our previous conversation!
When we last left off, you were making a list of who’s hot and who’s not from your Instagram followers; your competitors’ followers; your best customers; and all the social butterflies preening in your local magazines. If you’ve started contacting them, you’ve probably discovered there are some influencers you’d rather not deal with.
Case in point: I once executed an influencer event where we brought eight social media stars to my client’s headquarters for a fun-filled weekend. We flew them in from all over the U.S., put each in their own luxury hotel room, and paid for every meal, Lyft, taxi ride and airline baggage fee.
Generous, yes?
