“Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional” is your step-by-step instruction manual for vetting influencer candidates and keeping your marketing dollars from contributing to the growing influencer fraud racket.
Every tactic and telltale sign is addressed in detail — from the most common practice of buying fake followers, to the more sophisticated techniques of botting, using social media pods and alleging fake sponsorships.
- How to identify 14 different types of scams, from the most common to the most obscure
- Why having too many international followers can be evidence of fraud
- When having thousands of real followers doesn’t necessarily mean that influencer candidate will deliver a return on investment
- How even legitimate influencers can still be scammers
And much more!