Engagement breeds relationships, which yields new customers.
Hello, my dear readers! Please forgive my absence! I’ve spent the summer laboring over my first e-book, “Influencer Fraud: Weeding Out the Fakers, Liars and the Delusional.” Given that influencer fraud is now a $1.3 billion racket, I’m certain you’ll forgive me once you’ve picked up your free copy. Identifying Instagram influencer fraud is too immense a topic to cover in this column, so use this e-book with my compliments to protect yourself from scammers.
Now, back to our regularly scheduled column, already in progress, as we finish our three-part series on building your very own Super Influencer, Anastasia.
Dear Lilian,
Rather than paying Instagram influencers to help promote our business, how can I turn my staff into influencers?
Signed,
Keeping the Bacon at Home
How’s your Instagram hashtag strategy now that you’ve learned how to do it correctly? Have you been dazzling the 2,300 people who want to know #howtoaccessorize? What about the 35,000 who must know your jewelry #goeswitheverything?
If you’ve never considered hashtags like these, you’re not stretching your creative mind far enough. Our favorite grand dame, Patricia Faber, knows what we’re talking about.
Originally published in National Jeweler, October 2019