• Our Difference

“I was introduced to the fascinating world of public relations as an intern at a boutique PR agency, where, after proving my worth with tasks other interns couldn’t wrap their heads around, the owner threw me into the deep end and challenged me to generate publicity for their client, the luxury hotel Swissôtel Chicago. Always a lover of challenges, I set my sights on finding some way to have the hotel featured on the Oprah Winfrey Show.

When I finally reached the executive producer for the show, she told me the Oprah Winfrey Show had a longstanding relationship with the Omni Hotel, so another luxury hotel couldn’t be featured on the show. However, they were looking for a back-up hotel on the frequent occasions the Omni is booked. There would be no publicity, but the Swissôtel would earn substantial revenues from the bookings.

Excited by this turn of events, I ran to the PR agency owner to share my coup. The agency owner told me to drop it since the hotel would not pay them for this accomplishment.

I’ve never forgotten this experience as it set the benchmark for what my agency would never be. As an intern, I was getting paid only a stipend. It would have cost the agency nothing more to pass the opportunity on to their client. And while a sales opportunity is not publicity, I suspect the client would have been appreciative.”

– Lilian Raji

The fundamental difference you should know about our agency is that not everything we do is for money.

We sometimes do things simply for the glory.

Now this doesn’t mean we work for free.

We command a fair and reasonable fee for our services. We’ve been told we’re too expensive and we’ve been told we’re not charging enough. In both cases, we charge what we believe is a fair rate for the work that we’re going to put in for you and what you will achieve in return. And as many clients will attest, we always go above and beyond what you’re expecting when you engage us.

We only work with clients we can be passionate about, for our ability to guarantee satisfaction is dependent on our belief in your mission. We must believe in you before we will ask you to put your faith in us. We don’t take such faith lightly, and as such, we refuse to let you down.

Because of our origins serving at the right hand of one of North America’s largest distributors of luxury watches, we’re more likely than most other agencies to be vigilant in regularly asking how your investment in us is benefiting your bottom line. 

Our desire to partner with you is not just rhetoric. We want you to be able to brag about what we’ve accomplished for you. That’s where we find our glory.

And by the way, if a member of Oprah Winfrey’s team contacts us because they’d like to give you a spectacular sale, we’ll follow through on this for you, even if it’s not in our agreement, and even if you’re not going to pay us extra for it.

Because it’s just the right thing to do. It’s the right way to do business.

If you also agree this is the right way to do business, let’s talk and see what glory we can achieve together. 

Skip to content