A Decade of Partnership with Aaron Faber Gallery

CLIENT
Aaron Faber Gallery

SERVICES
Brand Messaging and Storytelling
Event Conceptualization
Event Planning and Production
Graphic Design
Guest List Management
Media Relations
Photography
Product Placement
Publicity
Video Production
Website Design

As The Lilian Raji Agency inches towards two-decades in business, we’re honored to have the legendary midtown-Manhattan fine jewelry and vintage luxury watch retailer, Aaron Faber Gallery, as a client since 2009.

We’ve partnered with Aaron Faber Gallery on so many projects over the past decade. We’ve managed the press launch of their bi-annual custom jewelry exhibition for the past several years. And we’ve conceptualized, executed and managed their signature fall luxury watch event, The Watch Collectors’ Roundtable, the often standing-room-only annual speakers’ panel featuring the biggest names in the watch industry. We’ve also done special projects for them to support unique initiatives.

Whatever marketing objectives they’ve needed accomplished, the Fabers always know they can turn to us to deliver results without compromise.

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October 2014 marked the 40th anniversary of Aaron Faber Gallery, the Fifth Avenue institution that has been gateway for so many studio jewelry artists to develop a strong customer following. We were brought in to help conceptualize how they would celebrate this monumental occasion.

In addition to our traditional press outreach, we also developed “An Evening with Patricia and Edward Faber,” where they shared the story of how Aaron Faber Gallery has become the definitive source for custodial mercurial art design jewelry objects and watches.

The above video and the video to the left were produced in our work together.

View the website we created celebrating their 40 years here.

The Watch Collectors’ Roundtable

On November 15, 2016, Aaron Faber Gallery hosted its first jewelry panel, Jewelry in the Age of the New Luxury: A Look at Jewelry Design and Desire. Moderated by Victoria Gomelsky, editor in chief, JCK Magazine, the panel includes Fashion Writer and Stylist, Shannon Adducci; Patricia Faber, co-owner of Aaron Faber Gallery; Lisa Koenigsberg, President of Initiatives in Art and Culture; Creative Consultant and Fashion Stylist Elliana Placas; and Peter Schmid of jewelry house Atelier Zobel.

As with all previous panels for Aaron Faber Gallery, The Lilian Raji Agency conceptualized, executed and managed the entire event, including securing the speakers and handling the guest list.

A Special Project for Aaron Faber

Aaron Faber Gallery was one of the original supporters of the Sculpture, Objects, Functional Art + Design Exhibition, otherwise known as SOFA, when founded in 1993. So when the 20^th anniversary of the landmark SOFA Chicago expo approached, Aaron Faber wanted to do something online to honor their long term relationship with the show. They gave us access to archives spanning twenty years, then left us to conceptualize their vision for an online tribute.

Twenty years is a very long time, especially considering the number of moving parts that go into exhibiting at SOFA. For weeks, we sorted through an abundance of information before finally deciding to create an Online Retrospective Museum. This museum would showcase some of the most important events between Aaron Faber and SOFA Chicago in their twenty year relationship.

We arranged a video introduction of the museum with Aaron Faber Gallery owners, Patricia and Edward Faber, and additional video interviews with Patricia Faber discussing some of her favorite works from past SOFA Chicago shows. We also digitally reproduced many of the archive pieces, including several SOFA Chicago catalogs from the past twenty years.

The finished product told a very vivid story of how mutually beneficial the relationship has been between Aaron Faber Gallery and SOFA Chicago.

Another Special Project: Peter Schmid Book Launch

Peter Schmid for Atelier Zobel: Painting in Precious Metals

Phenomenal jewelry designer Peter Schmid chose Aaron Faber for the launch of his book. Aaron Faber came to us to create brand imagery to support the book launch while managing the event publicity.

Case Studies

The Lilian Raji Agency | PR, Marketing & Communication for Luxury Lifestyle Brands

For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.