OYOBox: Getting Oprah's Attention - The Lilian Raji Agency

OYOBox: Getting Oprah’s Attention

CLIENT
OYOBox

SERVICES
Blogger Outreach
Editor Deliveries
Feature Placement
Media Relations
Press Room Creation
Product Launch

OYOBox came to us shortly after the company launched. The brother and sister team had secured a test run program with Neiman Marcus, where the luxury eyewear organizer would be carried in three Neiman Marcus locations to see if OYOBox would be a good fit for the luxury retailer. They needed their product launch to generate serious buzz in hopes the awareness would persuade Neiman Marcus to make OYOBox a permanent fixture.

Well, we thought, what about Oprah?

We landed OYOBox a coveted spot in the annual Oprah’s Favorite Things Christmas List, assuring OYOBox would become a household name. Within a week of learning of this coup, Neiman Marcus withdrew OYOBox from the test run program and placed an order for their 42 nationwide stores.

Here’s some of the other press we secured for OYOBox during the six month launch…

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Case Studies

The Lilian Raji Agency | PR, Marketing & Communication for Luxury Lifestyle Brands

For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.