Our capabilities include:
In the early days of the internet, there were only forums and chat rooms where people who never met could boast or trash a brand. Today, social media is dominated by blogs, Facebook, Twitter, Instagram, Pinterest, YouTube and so many other places where people who will never meet tell anyone who wants to listen how they feel about a company. And those who are listening need only click a “share” button to tell even more people how one person feels.
Improperly navigated, the social media world can be a dangerous place for a company. Approached thoughtfully and respectfully, however, social media can be one of the more cost-effective ways of not just telling your story, but also controlling the narrative.
We listen, we monitor, and we pay close attention to what is being said about you in the wild world of social media. We then identify the people who are listened to more closely than others and find ways to make them your ally.
While we’re observing the conversations being had about you online, we’re also creating your appropriate response through our Content Marketing Strategy services. Here, we create emotion-evoking, shareable content for you across the major social media platforms, integrating the stories we develop through our Brand Strategy and Storytelling process.
The number one challenge of any social media program is ongoing content development. And not just any content, but creative content that isn’t agenda pushing. Nothing turns off fans faster than feeling like they’re being sold. Content must appear organic, with the best content entertaining.
While you can promote your brand a little bit, you must do so while making your fans and followers laugh, or cry, or get angry about a social injustice. Your content must evoke an emotion. Otherwise, it’s just another ad. It’s just you telling them to buy your stuff.
We create content that provokes emotion. We aim for desire, but often laughter gets more of those valuable “shares.” We’ll review your existing assets and work with you to create additional assets to ensure frequent communications through all your social platforms. Your strategy will also include social selling that leads your content directly to your website where a featured product may be purchased.
With our social media and content strategy, we create the narrative. We monitor the discussions. We reward those that share your message. We engage those who want to know more. And we do all of this without aggressively pushing your agenda. We don’t need to – the fans and followers we cultivate will do that for you.
Our capabilities include:
For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.
Contact Us: (646) 789-4427 ext 701 | Email Us
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