Tag Archive for: getting publicity

the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.
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How to Get Your Business Featured in a Magazine

Communicating with editors isn’t that much different from communicating with a prospective customer. You need to give editors a reason to “buy” your jewelry. Their currency is free editorial coverage for you.
luxury brand ready for PR
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How Do You Know Your Luxury Brand is Ready for PR?

PR is about storytelling and no PR professional worth their retainer would engage you without first understanding your story. Ultimately, PRs are salespeople: we’re selling your story to our customers -- the publications.