If you take nothing else from this article, please remember you ALWAYS have other options. What one influencer won’t do, another will. And there are currently too many influencers to go around.It’s your company, your brand, your investment. Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.
There are a million websites that promise to help you find influencers, but they don’t come cheap. And I’ve yet to find one that does an exceptional job in keeping you from becoming victim to influencer fraud.