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Never in a million years could one imagine any of the jewelry vendors adorning the Lower Manhattan streets of SoHo on any given Sunday would one day build an empire as vast as Bittar’s. But that’s exactly what’s happened.

Every brand features the story of the designer or designers, but very few have a personal story about each piece. Since you only create one-of-a-kind jewelry, your story will be more intimately felt by that jewel’s destined owner.

To attract retailers to your brand, focus on attracting their target customers. The person taking your products home is more powerful than the store buyer.