Every month, Lilian Raji answers your most pressing strategic communications, marketing and PR questions in her National Jeweler column, The PR Advisor: Dear Lilian. 

Let her know what you’d like to read about next by clicking here to email Lilian. Also let us know if you’d prefer Lilian not mention you or your company name when she answers.  

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Beginning the Customer Journey

Photo by Daniele Levis Pelusi on Unsplash
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Getting Back Up After You Fall

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What is the Customer Journey

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How Do You Use Influencer Marketing

Using influencer marketing

Making an Instagram Influencer Part III

creating an influencer

Creating an Influencer Part II

how to become an influencer
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How to Turn Your Staff into Influencers

find the right social media influencers for your brand
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How Do I Find the Right Influencer?

social selling
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Which Social Media is Best for Business

luxury customer service
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How Do You Increase Sales in Luxury Retail?

building a luxury website
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How to Create a Luxury Website

getting press ready
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Getting Press Ready for a Trade Show

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