Pinterest and Instagram have proven to be the better money-makers. While Instagram is great for inspiring impulse purchases, Pinterest attracts users who are pinning with purpose.
Dear Lilian:
Thank you very much for this opportunity. The one thing for me right now is getting the mix right with what I’ll call “new age” media (Twitter, Facebook, Pinterest, Instagram, Yelp, etc.) and traditional types–print, billboards, radio and TV. They are all very important as we need to build new clientele, but not forget our past and who got us to where we are today.
The other part to this is based around the social media platforms. Yelp … as far as I know can be very useful. But we’re talking about another $400 per month in expenses … where do we put our money????
Colin R. Nash
Nash Jewellers
London, Ontario
www.nashjewellers.com
Dear Colin,
Remember the days when marketing consisted of just a magazine, newspaper or TV ad, perhaps a billboard somewhere, and lots of mail promising instant bliss with the purchase of this super-duper, handy-dandy vacuum cleaner? PR was considered a mysterious form of hoodoo and three-martini lunches at “21” were all the rage. Yellow gold Rolex Presidentials and football-player inspired shoulder pads–(sing it with me now) those were the days!
I kid. I don’t remember those days at all. I’ve completely wiped any memory of them from my mind as nostalgia only delays your progressing with the times. And fortunately–or unfortunately, depending on your outlook–the times are progressing quite rapidly.
As a PR person, I am perplexed (PERPLEXED!) by the number and frequency of the “next big thing” in social media because it means I will now have to investigate yet another thing and see if it’s worthwhile for my clients to adopt. Ninety-eight percent of the time, I discover it’s not–at least not yet, which means I must keep an eye on this nifty new social media gadget for some time before I can thoroughly dismiss it altogether.
So when I read your email, dear Colin, I felt your pain. I felt it deeply, I felt it dearly, and as you’re reading this, I’m sure millions of marketing and PR professionals around the world are all pouring out a few drops of the finest 28-year Glenlivet in honor of your pain.
Now that we’ve taken a moment of silence for your pain, let’s jump in, shall we?
